Written by BORA - hansgrohe | press-Ralph Scherzer   

When: Saturday, April 1st, 15:00. Where: Hotel Mercure Roeselare, Accent Business Park, Kwadestraat 149B, 8800 Roeselare. Podium: Peter Sagan & Ralph Denk




Official BORA - hansgrohe press conference Tour of Flanders
When: Saturday, April 1st, 15:00
Where: Hotel Mercure Roeselare, Accent Business Park, Kwadestraat 149B, 8800 Roeselare

Podium: Peter Sagan & Ralph Denk

Please register until 30th March by mail to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

About BORA – hansgrohe
Since 2015 BORA is the main and title sponsor of UCI World Team BORA - hansgrohe. The teams legal entity is the Ralph Denk pro cycling GmbH, which also managed the Team NetApp (2010 – 2012), the Team NetApp - Endura (2013 – 2014), the Team BORA - Argon18 (2015 - 2016) and is based in Raubling (Bayern/GER).

The agreement between both parties, BORA and the Ralph Denk pro cycling GmbH, as well the agreement with the title sponsor hansgrohe, runs until end of 2019, which indicates the the long term strategy of the project. Part of this strategy is to establish BORA - hansgrohe as a brand with its own identity, this team identity is based on the philosophy „ride.natural.“

In less than 5 years the team established itself in the UCI World Tour. It was the only 
UCI Professional Continental Team that participated in only three years in all three Grand Tours.

About BORA
Since 2007, BORA Lüftungstechnik GmbH, headquartered in Raubling, Upper Bavaria, has successfully developed and sold cooktop extractor systems that draw vapours downwards thanks to the use of patented technology. The innovative BORA Basic, BORA Classic and BORA Professional product ranges are now sold in 41 countries worldwide.
BORA founder Willi Bruckbauer has a vision: the end of the extractor hood. The patented product that he has developed offers multiple benefits: the high-quality systems are more effective than conventional extractor hoods, very quiet, energy saving and easy to clean. They enable maximum design freedom for kitchens and a clear view.
The company received its first award within the scope of the innovation contest 365 Orte im Land der Ideen (365 Places in the Land of Ideas) back in 2009, followed by the German Entrepreneurs’ Award, red dot award, Plus X Award, German Design Award, Iconic Award, German Brand Award and others.

For further information, please visit www.bora.com.

About hansgrohe

As part of the internationally active Hansgrohe Group, hansgrohe is the premium brand for showers, shower systems, bathroom and kitchen faucets, as well as kitchen sinks. With its many award-winning products, hansgrohe shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water. With these moments in mind, hansgrohe develops ground-breaking solutions that unite extraordinary design, long-lasting quality and intelligent features for maximum ease of use. hansgrohe turns water into an impressive experience: hansgrohe. Meet the Beauty of Water. 

hansgrohe stands for water, which is inseparably linked to athletics. Competitive cycling is innovative, highly dynamic and extremely popular with the public – very much like the hansgrohe premium bathroom and kitchen products. Therefore, hansgrohe has become title sponsor of the German cycling team BORA – hansgrohe from season 2017.

Since its founding in 1901, the Hansgrohe Group has been based in Schiltach, in Germany’s Black Forest. With 34 companies and 21 sales offices all over the world, the company supplies products to 143 countries. In 2015, the company’s brands AXOR and hansgrohe generated EUR 964 million in sales. The Hansgrohe Group employs more than 4,000 people worldwide, and manufactures its products in Germany, France, the USA and China.

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